Fadi haddad’s Side Talks & Stuff


Side Talks 11: Where is the box?
April 3, 2007, 9:34 am
Filed under: Sidetalks

(at a meeting with the company’s managers.)

Fadi and the creative team made their presentation.

Managers: well…that was nice…but can u come up with something that is more “out of the box”?

Creative Team: yeah sure!


(Two weeks later)

Fadi and the creative team made a presentation of two new crazy concepts.


a moment of silence/shock


Manger 1 (whispering): now that was extreme…

Manager 2 : yeah…too much “out of the box”

manager 3 : well…we might need you to get into “the box” again…a little…